Thursday, June 26, 2008

The Economics of Cereal

Kellogg's is dealing with "rising costs" not by raising prices, because we'd all notice that, but by shrinking boxes of cereal. In other words, you will still pay the same amount for a box of cereal, but now you're getting less cereal in the box.

The interesting part is, many people will not notice. This is the reason they do things like this.

Link to article

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