Back in the mid 1990's, I ran a Web site that had some decent traffic. I used to get a lot of emails from people who wanted to give it awards. A lot of times, however, these people just wanted me to post a link to their Web site so they could steal some of my traffic.
The same thing still seems to be happening, not only with Web sites, but also with software. For example, this programmer created a program that did not run, and used a service to submit it to a bunch of software download sites. Can you believe 23 of them gave it a five star rating? Remember, this is a program that did not run or do anything!
Link to article
I suppose the part that scares me the most is how sites display banners that say "Hacker Proof", or programs display ads on their Web site that say 100% spyware free. Most home users do not know the difference between a McAfee certification and some no-name site that isn't worth anything.