So how does Microsoft react? They decide it would be a great idea to pay $10 million to bring in Jerry Seinfeld to headline a $300 million ad campaign to try to one-up Macintosh.
Buy Microsoft, they paid me $10 million bucks!
If they are trying to appear "hip" I honestly don't see how Jerry Seinfeld helps them here. Wasn't this guy a big Macintosh user in his show? And what has he done since his show ended 10 years ago?***
So these ads are supposed to debut on September 4th, with a new slogan "Windows, not Walls" - whatever that means. We'll see if $300 million will fix Microsoft's public relations issues.
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**Correct answer: the Bee Movie and that's it.