Last week, Microsoft released the new version of the Windows operating system, simply known as "Windows 7". This replaces Windows Vista as the most updated version of the operating system. Windows Vista just never gained acceptance in the way Windows XP did. Think of it this way. Windows XP was released in 2001, and Windows Vista was released in 2007. XP was the primary client operating system for six years. Windows 7 was released in 2009, two years after Vista. This says to me that Vista did not accomplish what it needed to. I bought a new machine a few months ago, and most recently purchased machines came with a free upgrade option. Mine did, and I ordered the upgrade kit. I'm going to install it and see what happens. For those of you who are a little more tech savvy, we're planning on installing it in a few machines in our public lab (H310) so that students interested can try it out. For what it is worth, reviews so far seem cautiously positive overall.
Either way, Mac has been putting together a set of advertisements since 2006, and Macintosh is clever enough to put ads together putting together already, playing off of the fears. I went back to the 2007 Vista release ads, and it's funny to see how quickly the annoying issues (like the security warnings you kept getting in Vista, or the fact that Microsoft had six versions of Vista) were almost immediately turned in to ads. If there is something wrong with 7, we'll see it in the Mac ads soon enough!
I still don't know if these ads are enough to get the average user to switch to Mac, but they are interesting.
The ads can be seen here: www.apple.com/getamac/ads/