Monday, January 12, 2009

Dump 10 Facebook friends, get a free whopper

I think Burger King has done some interesting things in marketing in the last few years. I always loved the Burger King NFL commercials - where they put the King in to real NFL plays.


When you've got it, you've got it, and the King's got it!

The new marketing idea involves Facebook. You install the Burger King "Whopper Sacrifice" application, and use it to remove 10 friends. After you remove 10 friends, you qualify for a free Whopper at their store.

Obviously, their goal is to get Burger King on people's Facebook pages, and this is a clever use of advertising in social networking.

Web Links:

Thanks to Diana for the heads up!

3 comments:

Anonymous said...

HEAVY IS THE HEAD WHO WEARS THE CROWN.

Professor Cameron said...

Or as Mel Brooks immortalized, it's good to be the king!

David J. Csuha, CPP, CFE said...

Looks like Facebook shut the whole thing down. LA Timtes: "Burger King sacrifices Facebook app after dispute"
http://tinyurl.com/8j238x

The king is dead, long live the king...arghh, these puns are horrible even by my standards...