PETA (People for the Ethical Treatment of Animals) have put together a campaign to try to convince people to stop fishing.
Oh, wait, I mean "hunting sea kittens".
Yes, PETA has decided that the name "fish" doesn't bring forward enough sympathy, so they've decided to refer to them by the name of "sea kittens". Because, you know, who would eat a kitten?
You know, I am all for people having causes, but this seems like one of those that, if you look at it objectively, is doomed to fail. I mean, we can't even switch over to the metric system even though most of the world is using it. Can anyone objectively think we'd ever drop the word "fish" in favor of "sea kitten"?
I feel like this sort of campaign just makes rational people look at a campaign like this and say "wow, they are out of touch", and it actually HURTS their cause, but that's just me.