Technology giants Microsoft and Apple have both recently drawn negative publicity about areas that they are not experts in.
Apple's iPhone battery can not be replaced like most cell phones. If it dies (it "should" last 300 to 400 charging cycles), it will cost $86 to replace it. Oh, and that service doesn't back up your data on the phone either. If you don't back it up yourself, too bad!
http://www.comcast.net/news/technology/index.jsp?cat=TECHNOLOGY&fn=/2007/07/05/707671.html&cvqh=itn_iphone
Microsoft's XBox360 has been criticized for what gamers called "the red ring of death" - the console would start up and blink a few times. They've extended the warranty for users to three years and will even reimburse anyone who had to pay for repairs on the system during the first three years. The cost to Microsoft? Around one billion (yes, billion) dollars. At least we know they can afford it.
http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTH06305072007-1.htm
